ESCADA has interpreted its brand values in a new, updated way: cool glamour, sensual femininity and modern elegance. The brand offers a lifestyle concept filled with everything from must-have everyday items for business and leisure to red carpet occasions for a women who loves a feminine yet fresh, modern style.
Join us July 19, 20, and 21, and find apparel for the Fall/Winter 2017 season and read below to learn more about Escada’s story and preview looks straight from the runway.
HOW IT BEGAN
In 1978, Margaretha and Wolfgang Ley presented their first ESCADA collection for a new business idea: the democratization of elite haute couture with top quality in fabrics, fit, and workmanship, with perfectly color-coordinated pieces to allow mixing and matching through several seasons.
Margaretha Ley, a former Swedish model, had a solid education in tailoring and experiences working with customers. She used her experiences to combine an exquisite feel for colors, a devotion to detail, and a sure sense for what women desired. Bold color combinations, opulent embroideries, combinations of patterns, and leopard prints endowed ESCADA’s early creations. This fashion style was exactly in tune with the extroverted spirit of the 1980s.
Her knitwear designs featured exquisite inlays and appliqués on pullovers and jackets, earning her the renowned international Mohair Council for Excellence in Design award.
After Margaretha Ley’s death, Brian Rennie was appointed as creative director in 1994. Rennie managed the rejuvenation of the brand and its adaptation to the more low-key look of the 1990s. The brand regained its power with a colorful and sensual “New Elegance” feel. In 1998, Hollywood Star Kim Basinger accepted her Oscar in a pistachio-colored satin gown by ESCADA Couture, reconfirming the brand’s international high-class image.
Escada has announced the appointment of Niall Sloan as its new Global Design Director. Sloan, who is set to join the team at Escada from Hunter, will begin his new role effective August 1, 2017. Prior to serving at Hunter, Sloan also worked closely alongside Christopher Bailey at Burberry.
“Escada is a brand I have been fond of for many years. Its heritage is fun, bold and feminine with a strong point of view in luxury womenswear. I’m very excited to be a part of reshaping its future and can’t wait to get started.” said Niall Sloan.
Photo Courtesy: Escada