Sassy Styling Since 1997-20 Years of Fun & Fashion With Sheila Christ

Let’s take a trip down memory lane to the year of 1997, who remembers where they were and which fashion trends tickled their fancy? Iconic turning points in the nineties highlight grunge, minimalism and glam. From monochromatic denim on denim, velvet everything, platform shoes and mid-calf boots, nods to rock and metal motifs, leather jackets, tracksuits, slip-like dresses, illusion necklines, mid-length skirts, loafers and slides, wrap-around the mid-riff details, 70’s inspired furry collars, florals, duster coats, animal prints and yes, overalls!

Eclectic patterns and unusual colors paved the way daringly and is still seen today. What’s in and what’s out, always goes full circle and swings back around-leaving us anticipating what is next and where the pendulum might swing! Fashion has always been an unexpected yet thrilling ride and so has our She.la story.

Fashion favorites among our She.la team in 1997

“Deep plum flared velvet pants. I wore them with very high-heeled booties and a black leather motorcycle jacket.”

“A pair of Gap denim cut-off overalls and all I had to do was change the shirt…and voila…different outfit!”

“My lavender top with patchwork florals that matched a floral skirt and of course, always a scrunchie in my high-ponytail!”

“An old pair of men’s Levis 501 jeans cinched in at the waist with a belt…loved them!”

“The cropped jean jacket and large hoop earrings…my 80’s ran into my 90’s!”

“Lots of suits, but in every color, think fun but still business chic with high-heels and a perm!”

From working at Banana Republic and raising kids at home, welcoming a second child and working at Envision Communications, twirling and jumping at the local mall rink, studying at UNO while working as your friendly-voice over the phone, and managing the Omaha Country Club, 1997 marked the year She.la was established.

Why Fashion?

“Early on, my Mom would come home to fashion shows that I would stage in our lower level using her wardrobe. Barb had a very small amount of clothing but it was always the highest quality and extremely fashionable. I recall her purchasing a Bill Blass double-breasted coat that was the shade of crème fraiche and had black signature buttons. I could always find her in a crowd because of her coat!”

“I certainly did not follow a traditional career path into fashion but always knew my heart would never be content until I found a way to live my dream.”

Why Omaha?

“Omaha is brimming with so many interesting people with dynamic ideas. Plus, they are all willing to co-exist and share their resources and talents. I fondly remember returning to Omaha after a very long trip that took me overseas. As the plane started to descend, I was awestruck with the land below us. The harvest season was well underway and the fields resembled a perfectly designed patchwork quilt. The true colors of fall were directly under us. At that moment I realized the true beauty of living in Omaha.”

Significant Fashion Influences

“Yves Saint Laurent and Calvin Klein because of their expertly tailored pant suits, exceptionally strong jackets and timeless aesthetic sensibility.  Calvin Klein designed evening gowns that were slip dresses manufactured in hammered satin. To date, I have not seen another gown that was as spectacular as this. Another personal favorite is Tom Ford. I was in awe of his design direction when he was at the helm of Gucci and have followed him ever sense.”

Mentors

“I have been influenced, schooled, tutored and guided by so many interesting and gifted individuals throughout my life. Of course my parents both played a significant role. My Mom was smart, kind, determined and mighty. My Dad had the “hustle” factor. He was a bit of an opportunity hunter, which exposed me to a great number of business practices. In the end, he supported my “crazy idea” of starting a business. I’m fairly certain he never quite understood the idea of designer clothing but he was proud of our customer relations and personal service. After 20 years it seems fairly profound to acknowledge the passing of both my Mom and Dad. I miss both of them and fondly remember our many adventures.”

While fashion fads may come and go, our love of fashion is forever everlasting and we are always “chasin” fashion as shown in Sheila’s latest adventure up 5 rickety flights of stairs in NY. Enjoy our compilation of memories at our boutique of fun and fashion with our family and forever friends!

Who remembers the original She.la logo below?! prêt-à-porter/”ready-to-wear”

Originally located in Countryside Village, we had 18 beautiful years there. Our favorite UPS guy, Vern!

Chris is always smiling and telling us great stories!

Our very own Sheila Christ, rocking the gingerbread man suit!

Hey Harry! Always a pleasure to have in our boutique!

Former house model, Cathy, at our Countryside Village location.

Around six years ago, we started carrying infant and kid’s apparel and accessories for boys and girls. Inspired by the birth of her son Cameron, Sheila realized selling children’s clothing reached a new age demographic and brought a new atmosphere to the store with shopping for all generations.

Cameron loves his Appaman apparel, especially his suits and bow ties!

As the boutique grew, it was time for a new change as the realization for more space was needed. By chance, while attending memorial service at the nearby Temple Isreal, Sheila stumbled upon the perfect location.

“I looked around and I thought, ‘Oh, my gosh, the light out here is magical.”

Within 36 hours, a deal was struck with Lockwood Development and exciting renovations for a new store began. She.la moved three-and-a-half miles directly west into its new 4,000-plus square-feet location. Working with Eddy Santamaria of Contrivium Design + Urbanism to design the new space, a one level boutique was created to ensure all employees and customers felt connected.

The flexible space includes a kitchenette and a back-room-a unique space for trunk shows and collaborating on special events like photography, art and beauty.

“It’s a space that allows for complete intimacy but you’re able to have a connected event happening.” 

The signature shade of orange is still relevant in the boutique and many features like the lighting elements, major fixtures and the sliding barnyard fitting rooms, were transferred or replicated. New décor including creations by local Hot Shops artisans like fabric art from Kris Khan, show unique color blocking detailing incorporated in polka dots.

“It’s high-style but it has warmth. That was important to me. And it’s an absolutely unbelievable space to work in.”

We’ve been blessed to work with many individuals in the Omaha community, attended benefit events, and recently, met individuals from all across the globe at the FEI World Cup, attended 10 years of emerging designers at Omaha Fashion Week, danced the night away at Joslyn’s GLOW, and attended the grand opening of Juliet in the Old Market. Shopping is more than just the normal experience at She.la and we love being able to connect with empowering women and help find outfits for both work and special occasions and look forward to many more years to come!

Photo Courtesy: Sheila Christ archives, Vogue, Pinterest

Curating New Ideas Between Wearer and Maker with Rosetta Getty

Exuding effortless sophistication with only the finest fabrics like Japanese twill, stretch-cade and cotton-poplin, Rosetta Getty curates a collection extenuating separates that bring effortless day to evening wear. Getty uses soft tailoring to masterfully craft elegant silhouettes with sumptuous textures and minimal detailing. Her collaboration with artist Alicia Kwade imbued the idea of mirrors and self-reflection.

“Sometimes you have to look outside yourself to see yourself clearly—and Kwade, mirror-like, seems to have reflected Getty back to herself. In its languidness, its preference for minimal, architectural forms, and its emphasis on rich textures, this collection drew Getty back to the original principles of her three-year-old brand.”

Written by Maya Singer, Vogue

“A self-described tomboy who counts tough cookies like Louise Bourgeois, Patti Smith and the ’70s filmmaker Chantal Akerman as her style icons, Getty pairs most outfits with flats. “Even at night, I try to avoid heels,” she says. Her new line is geared toward women like herself who appreciate elegant, easygoing clothes.”

Written by Karin Nelson, W Magazine

Her experiences as a model at age 14 to fashion school, designing children’s clothing, to a creating a line of Hollywood glam approved cocktail dresses, in-between the births and full-time mommy duties to four children with actor husband Balthazar Getty, all make Rosetta who she is today. Rosetta Getty’s present 3-year passion has been on her mind throughout her time as a full-time mommy and we are excited to bring a thoughtfully and curated collection to Omaha!

In her free time, she also enjoys buying art.

“She purchased her first piece—a Robert Motherwell painting—20 years ago and has since acquired work by James Nares, Wolfgang Tillmans, Olympia Scarry, and John Knuth, a Los Angeles artist whose dappled paintings, created with the help of watercolor-fed houseflies, inspired the palette for her line.

Yet of all the things she’s collected, it is a bundle of love letters from her husband that she prizes most. “I’ll read them, and even if I’m hating him, I love him all over again,” she says.”

Written by Karin Nelson, W Magazine

The focus on fabrications and architectural-like designs in deep universally loved colors like wine red and neutral hues, appeals with an allure of elevated and eye-appealing pieces we love, celebrating a woman’s silhouette with artisanal touches. Come peruse selected pieces now available at She.la.

Photo Courtesy: Rosetta Getty

Fall in Love with Knits & Fall Trends: Autumn Preview August 23-26

Catch a peek and fall in love with designer knits and apparel, August 23-26 at our Autumn Preview. With breathtaking textures and designs, sweaters and fall fashion have never been so versatile and oh so exciting to wear. Pops of colors, an array of hues and fabrics including cotton, cashmere and more, will arrive right in time before the chilly weather. Enchanting scarves, blouses, jackets, pants, skirts, dresses, handbags and accessories are also arriving-oh yes!

Stop in at She.la for our event or call 402-391-1880 to schedule an appointment with our stylists. Select apparel will also be available to pre-order. Gift with purchase while supplies last!

And read our She.la Fall Fashion Report below to learn about exclusive trends and styles we love.

She.la Fall Fashion Report

 

Fall color palette. A rustic sunset glow, eye-catching red, earthy olive, elegant plum, rosy ballet, anchor navy neutral, classic neutral gray, tree evergreen and ocean blue, are among our color picks. This season, combine a standout shade with a comforting neutral and experiment with mixing colors together. We love olive or a rich yellow, paired with a warm brown tone or cool gray!

All about artistry. From romantic blooming florals, sweeping botanical prints, architectural artsy patterns and patchwork. Detailing is seen in both elevated and casual attire, transforming each individual into a walking piece of art. Think florals on a denim jean and intricate textural fabrics you’ll want to touch in awe.

Love you. Powerful women have a presence now more then ever. From ultra chic business wear to a dramatic leather pant on a night out, dressing has a way of creating a message of its own. Elevate or casual it up by mixing tailored pieces and transition from work to play and embrace your path in your own unique style!

Let’s get astronomical. From witnessing a solar eclipse to the natural beauty we see every day and night in our sky, the ever evolving land of space symbolism and nature can be seen through stars and glittering galaxy inspired designs and we love it! Embrace the high shine of the glittering Space Age with us in the newest accessories and attire.

 

The right puff. Sleeves are all the rage right now making an otherwise ordinary top into a unique one. Embrace and emphasis length and volume with lantern sleeves, ruffles, angled finishes, tie-string additions, sleeve length variety and cut outs. There’s plenty of pizazz this year to choose from so get your arm game on!

Roaming attire. Comfort and ease. From beautifully influenced multi-culturism designs around the world, traveling attire makes for the perfect adventure. From undone looks, think unfinished hems and little-finger-sleeve action, to preppy luxe with classic stripes, make it your own. For example, plaid and stripes bring back an ultra-chic retro feel when traveling in any European country. Add a velvet cargo pant and a pair of oh so chic yet comfortable loafers and your attire ready! Next stop, where to give the belly some grub love.

Extend the layering game. Leaves change colors and fall along our bustling Omaha streets and we all know it is indeed that time to start bundling up. Layers are a great way to extend your outfit and feel cozy while styling. A little shake shake shake with a fringe wrap or a super-sized cardigan almost fitting as a blanket are just a taste of the wide range of layering options.

Necessity: velvet feels. The velvet resurgence is back in a grand way. Find elevated evening dresses, skirts and suiting attire to add that extra special feel in your closet. Revamped to elevate, velvet never felt so good!

Dress theories. Twirl about in dresses and skirts. Focus on the details like pleating, tie-string and bow-tie details and gorgeous patterns. For the minimalistic, jazz it up with one color of the season and dazzle in stunning heels and an accessory to complete your look. Pop in a metallic somewhere in the outfit to give it a pop of elegant shine!

Showstopper accessories. Look for exaggerated styles from sweeping shoulder length details to fancy feathers, the bigger the better this year. Dangle styles like tassels, beads, rich stone colors and nods to nature thematics. Toss up your hair in an up-do to make sure your earrings  and neck accessories are in full viewing effect!

Arrivals are pouring in daily. Be sure to follow us on social media @shopshela to see the latest women and kids’ arrivals. Tag us in your favorite She.la attire and interact with us on styles you love as we head to market soon for Spring!

Fashion Quote Inspiration

“You can have anything you want in life if you dress for it.” —Edith Head (American costume designer, won eight Academy Awards for Best Costume Design, starting with The Heiress (1949) and ending with The Sting (1973).

 





Photo Courtesy: Lorena Antoniazzi, Des Petits Hauts, Lela Rose, Paule Ka, Koch, JED, Lisa Todd

Escada Fall/Winter 2017 Trunk Show: Take a Closer Look With Us

ESCADA has interpreted its brand values in a new, updated way: cool glamour, sensual femininity and modern elegance. The brand offers a lifestyle concept filled with everything from must-have everyday items for business and leisure to red carpet occasions for a women who loves a feminine yet fresh, modern style.

Join us July 19, 20, and 21, and find apparel for the Fall/Winter 2017 season and read below to learn more about Escada’s story and preview looks straight from the runway.

HOW IT BEGAN

In 1978, Margaretha and Wolfgang Ley presented their first ESCADA collection for a new business idea: the democratization of elite haute couture with top quality in fabrics, fit, and workmanship, with perfectly color-coordinated pieces to allow mixing and matching through several seasons.

Margaretha Ley, a former Swedish model, had a solid education in tailoring and experiences working with customers. She used her experiences to combine an exquisite feel for colors, a devotion to detail, and a sure sense for what women desired. Bold color combinations, opulent embroideries, combinations of patterns, and leopard prints endowed ESCADA’s early creations. This fashion style was exactly in tune with the extroverted spirit of the 1980s.

Her knitwear designs featured exquisite inlays and appliqués on pullovers and jackets, earning her the renowned international Mohair Council for Excellence in Design award.

THE 90’S

After Margaretha Ley’s death, Brian Rennie was appointed as creative director in 1994. Rennie managed the rejuvenation of the brand and its adaptation to the more low-key look of the 1990s. The brand regained its power with a colorful and sensual “New Elegance” feel. In 1998, Hollywood Star Kim Basinger accepted her Oscar in a pistachio-colored satin gown by ESCADA Couture, reconfirming the brand’s international high-class image.

ESCADA TODAY

Escada has announced the appointment of Niall Sloan as its new Global Design Director. Sloan, who is set to join the team at Escada from Hunter, will begin his new role effective August 1, 2017. Prior to serving at Hunter, Sloan also worked closely alongside Christopher Bailey at Burberry.

“Escada is a brand I have been fond of for many years. Its heritage is fun, bold and feminine with a strong point of view in luxury womenswear. I’m very excited to be a part of reshaping its future and can’t wait to get started.” said Niall Sloan.

 

Photo Courtesy: Escada

Own Your Summer Style & Join Us At Our Sidewalk Soiree

Lights, camera, action. We’ve rolled out the red carpet for our end of the summer upscale sale with up to 80% off at our Sidewalk Soiree, July 13-15. Raise glasses with us as we pop champagne, shop and socialize about the summer fashion of 2017. And don’t forget to tag us at @shopshela. We love sharing She.la looks. Read below to learn about how to mix current summer trends to fit your unique style. We can’t wait to see everyone at the event!

OWN YOUR SUMMER STYLE WITH OUR FAVORITE TRENDS

Strut in a summer tan. What better way to show off your tan by mixing with this summer’s hot colors and accessories. From blush tones, trending navy neutrals and an array of bright colors. Open your wardrobe palette to compliment your fresh tan and try a new color. A personal favorite of mine is blush. It pops playfully and adds an elevated touch above classic white and nude staples. Adding accent accessories also brings a fun twist to complete a look. Favorites include trending pearls, metallics and statement fringe, for an  extra sparkle.

Outer space galactic. Expand your perspective of fashion in the ever evolving and shimmering metallic land of space symbolism seen through stars and galaxy inspired designs.

It fabrics of the summer. Get up close and personal with linen and cotton summer classics and twist it up this year. Silk, fur and velvet have been thrown in the mix to spice up summer looks. Try mixing an assortment of fabrics by taking a classic t-shirt, add a velvet or silk top, pair with denim styles and add a clutch to elevate the casual chic look.

Revealing a story. Just like watching a play, a movie and reading a book. Every venue takes you on a journey and story that compels and captures the audience and so can fashion. From each designer’s unique story and background, our lines carry much more than just a label. It tells a person’s unique experience and story behind the design. Take time to learn about what you are wearing and what it represents! A new favorite line we carry is Kobi Halperin. Inspired by his eastern European roots and heritage, his collection focuses on details with a handcrafted touch for women. He recently attended the CFDA Fashion Awards which honored the best and brightest in American design in womenswear, menswear, and accessories as well as journalism, creative vision, personal style, and lifetime achievement.

Elevate. Tailored looks always work in the office and also work during off hours in-between work and play. A simple top can be elevated with a tailored blazer or suit pant. Learn to mix it up and try accenting your ordinary denim or cotton tee with a tailored piece. Look for unique details including sleeve and tie-string details.

Every season works. With the right transitional pieces, one might borrow certain pieces from every season and make the outfit work. The key is to learn how to mix up pieces and feel comfortable in your own style. Sometimes it takes a little trail and error. Don’t be afraid to experiment and find what works. For more on styling tips this summer, stop by our She.la Sidewalk Soiree July 13-15!

 

Photo Courtesy: Elle Tahari, Kobi Halperin